Firm Profile

LMC Communications is a firm with a personalized, balanced, multi-disciplinary approach to the business of media and public relations. Founded in 1994, LMC Communications has clearly distinguished itself as one of South Florida’s most reputable public relations organizations. The firm’s ethos is straightforward: to be elegantly and successfully pro-active on behalf of its select but important roster of clients.

LMC Communications is a PR firm that builds mutually beneficial relationships between innovation, community and government. Our team works with clients to develop short / long term strategies to create grassroots initiatives, community alliances and fuel growth.

Our firms expertise in communications allows us to successfully work with the media to present our clients’ positions, as well as to identify decision makers and stakeholders.

Nearly all innovative businesses today will find themselves boxed-in by existing regulation. Eliminating these barriers at scale requires a multi-jurisdictional approach taking into account political landscapes, risk tolerance, business objectives, a company’s story, and expertise managing regulatory efforts across diverse markets.

GOVERNMENT RELATIONS:

We have over 20 years of combined experience dealing with legislators, regulators, and third-party stakeholders telling client stories, securing buy-in, and driving meaningful change for clients at all levels of government, both domestically and around the world.

COMMUNITY AFFAIRS:

Public opinion is just as critical to building momentum and avoiding minefields in driving regulatory change as sitting down with regulators themselves. We have experience shaping and telling the narrative around companies and the innovations they bring to the market with some of the largest and most innovative companies in the world.

About

Lourdes Castillo de la Pena

Lourdes Castillo de la Peña is a media pioneer and entrepreneur who founded the first of its kind boutique public relations firm, LMC Communications, in 1994. The seasoned industry executive recognized a unique opportunity to help clients connect with U.S. Hispanic and Latin American consumers. By 2000, it had grown into a successful mid- size company representing a highly sought-after client roster and rapidly becoming a power house within the Hispanic market.

In addition to her success as a businesswoman, Castillo de la Peña has been involved in civic and philanthropic affairs for over 20 years, holding leadership positions on a myriad of local and national organizations. She has served on several Boards, including The Republican National Senatorial Committee, American Red Cross, National Alzheimer Association, Miami Children’s Hospital, Miami City Ballet, FIU Women Advisory Board, Miami City Ballet, Mercy Foundation, Nuestro Pequeno Hermanos, among others. She was pivotal in the establishment of the St. John Bosco Church Health Clinic in Little Havana, which has served thousands of undocumented immigrants within the community who otherwise would have gone without the necessary health treatments. Her significant contributions in the area of Indigent healthcare were recognized by Governor Jeb Bush, who appointed her to the State of Florida Alzheimer’s Disease Advisory Board in 2001.

Lourdes Castillo de la Peña is also a renowned leader in the community. In 2005, she was honored with the Mercy Ambassador Award, in 2010 she was praised by the Junior League of Miami as a “Woman Who Make a Difference and in 2011, Castillo de la Pena was acclaimed a “Miracle Maker” by the Women’s Committee of Big Brother Big Sister of Greater Miami. Just recently the 2014 Womenade Committee of the Chapman Partnership presented her with the “Talk a Walk in her Shoes” recognition. She has been key note speaker at various women’s special events including the National Hispana Leadership Institute leadership summit, Hispanic Women Leadership luncheon, Florida Federation of Republican Women, Femfessional and Guardian of American Dream, to name a few. Castillo de la Pena was the “Youth” presenter at the National Hispanic Heritage Award Gala.

Since becoming a mother of four, Castillo de la Peña’s passion for charity has been focused on children’s issues. She founded the Miami Children’s Hospital XOXO (Hugs and Kisses), a group consisting of young professionals, parents and local leaders raising considerable amount of money to support the functions of the Hospital through special events such as the XOXO Children’s Fashion Show. She served on the Board of Friends of the Orphans, the U.S. component of Nuestros Pequeños Hermanos (NPH), an international organization which has helped over 16,000 abandoned children throughout South American countries. Her involvement with NPH has given Castillo de la Peña an opportunity to teach philanthropy to her own children, taking them along numerous visits to the orphanages in Latin America. She is a firm believer that “there is no better way to teach our youth than by example”.

Due to her outstanding contributions to the State of Florida and the example she has set for others Women, Lourdes Castillo de la Peña was appointed as Commissioner for the Florida Commission on the Status of Women (FCSW) in 2008. By 2010 she had transformed the FCSW by persuading her fellow Commissioners to create a Mentoring Task Force. Castillo de la Pena claimed “by supporting the growth and empowerment of our youth, we raise the quality of life for everyone, because when women lead, they not only lead businesses, they lead in their community, they fight for their families, and they impact the future of our State”. She was appointed by her colleagues as Chair of the Mentoring Committee, dedicated to empowering young women to achieve their fullest potential.

Although Castillo de la Peña took some time off to dedicate to her most precious accomplishment – her four children – she remains an accomplished entrepreneur, who still runs the successful PR firm, LMC Communications, is on the Board of the American Red Cross and is serving on the Miami-Dade County Trade Consortium.

Castillo de la Peña was born in New Jersey and moved to South Florida at the age of five. She graduated from St. Thomas University in 1991, and study at the Universidad de Maria Cristina in El Escorial, Spain. She is married to prominent international litigator, Leoncio E. de la Peña and has four children (Sofia Victoria, Lulu, Ernesto and Catalina).